Loyalty Sector Team Lead

Retail Loyalty Departmentis looking for Loyalty Sector Team Leadresponsible for end-to-end strategic and operational management of loyalty campaigns within an assigned domain. The role covers industry strategy, campaign portfolio ownership, customer value creation, merchant partnership management, performance monitoring, and close cross-functional collaboration.

Key Responsibilities:

Industry Strategy & Campaign Portfolio Ownership

• Own loyalty strategy and campaign roadmap for the assigned domain.

• Analyze customer behavior, commercial trends, and competitive landscape to identify growth opportunities.

• Translate insights into clear quarterly and annual loyalty plans aligned with bank objectives.

• Prioritize and manage a rolling campaign pipeline based on impact, feasibility, merchant interest, and funding.

Campaign Development & Execution

• Define campaign concepts, mechanics, target segments, and value propositions.

• Lead cross-functional approval processes (risk, compliance, legal, finance, analytics).

• Oversee operational readiness, technical setup, and merchant onboarding.

• Ensure accurate customer communication in collaboration with brand and marketing teams.

• Monitor campaign performance during execution and ensure proper closure and documentation.

Merchant Partnership Management

• Build and manage long-term relationships with key merchant partners.

• Position loyalty campaigns as a commercial growth tool for partners.

• Lead funding and co-investment negotiations and coordinate deal structuring.

• Support partners throughout campaign execution and maintain high satisfaction levels.

Performance Monitoring & Improvement

• Track campaign results and ensure transparency and accuracy of performance data.

• Generate actionable insights and recommend improvements to mechanics, targeting, and processes.

• Contribute to development of best practices, evaluation standards, and internal playbooks.

Cross-Functional Leadership

• Act as a domain expert and main point of coordination across analytics, marketing, product, sales, legal, finance, and digital teams.

• Provide clear visibility on priorities, timelines, risks, and outcomes.

• Support strategic initiatives and continuous improvement of loyalty tools and processes.

Preferred Qualifications and Experience

• Strong educational background in Business, Finance, Economics, or a related field, with solid experience in customer-centric strategies, including loyalty programs and CRM initiatives.

• Excellent strategic and analytical skills, with the ability to translate complex data and insights into clear, high-impact business decisions and campaign priorities.

• Proven leadership, communication, and negotiation skills, with experience leading cross-functional initiatives and managing key stakeholder and merchant relationships.

How to apply:

Interested candidates, please fill in the information, attach your CV and submit by clicking “apply for position now” Deadline is 18/02/2025